Porsche Launch Macan
Urban Event Concept - Mapping on a Scaffolding
Urban, young and dynamic. Those were the keywords during the briefing. So in the development of the concept for the reveal, we used a scaffolding as the base for the set-up. Videomapping, dancers, DJ's and a reveal launched from in that scaffolding, made it an urban event. The catering came straight out of pizza boxes to upscale that New York feeling.
