DeWalt Europe
Special Event on a Secret Island near Amsterdam
A European Management Conference. Do you guys know something in Amsterdam? That's what they asked us. We said : well… Something worth of the DeWALT brand DNA? We might have an idea. DeWALT stands for rough and tough, powertools, the American style. And those European managers, they are rarely impressed. But they need a wake up call, as sales numbers are decreasing. Thus, we found an army concept, with a drill instructor, on an island next to Amsterdam. An impressive venue and a very stunning event!
