Sometimes you will get more out of one book, than out of one year in school.
As a marketing manager you need to stay up-to-date. You need to put some time in educating yourself. You need to broaden and expand your knowledge.
Here are 5 books that will make you a better marketing manager, event manager and human being.
From Good To Great - Jim Collins
Not only does this book teach you why some companies do it better than other companies. It will also teach you about Level 5 Leadership.
Before, we always thought leadership was only made for the loudest in the room. Leadership was for a male person, talking loud, being flamboyant, showing off, giving unilateral instructions and gettig results quickly. These leaders often get results, but only on the short term (1 to 3 years). They take all the credits for these results and exploit their coworkers (ever heard of burn-outs in your team?) more than they empower them. So when that leader leaves, the company needs to start all over again.
Jim Collins shows that other personalities can become a leader as well. Even a better leader than the loud ones. When he explains level 5 leadership, it is about being a calm and humble leader, working on the long term, empowering the team around you and putting the company before your ego. It is about leaving a legacy. Not about big talks, looks, cars, fany watches or about short term wins.
The company you work for should be able to continue having great results, without you. Then you are a level 5 leader and your company will achieve greater long term results.
Thanks to this book, we got aware of our own possibilities. Maybe it will do the same for you?
The Conversation Manager - Steven Van Belleghem
Steven Van Belleghem is the one who has opened our eyes, years ago. In The Conversation Manager he talks about the difference between old and new marketing. The old marketing was about telling a unilateral message via a medium to an audience. But, as a brand, you should focus on creating a true dialogue between your brand and your customer. Ask your client what he wants and how he sees your brand. Could you co-create something with your customers? Then, your customers will be brand ambassadors.
It is all about customer experience, engagement and getting to true brand advocacy.
The Conversation Manager and The Conversation Company are must reads, but Steven Van Belleghem also makes a difference with his book When Digital Becomes Human. This is where customer centricity comes in, when talking about the digital world.
Make sure to read all of his work and also follow his website as he posts great video content every week.
Jab, jab, jab, Right Hook - Gary Vaynerchuk
The title means : give, give, give and then ask. This is how social media marketing works, according to the day-trading-attention expert, Gary Vaynerchuk.
This book helps you to build an audience on social media. As the smartphone has become the new TV (look at your 12yo kid, he watches more YouTube on his tablet than he watches TV, right?), you should build a large audience on Twitter, Facebook, Instagram, Snapchat and other social media, as they are the new CNN, BBC, etc.
Gain followers by giving them lots of value creating great content.
The book teaches you about the strategy and the tactics to make a difference in todays world of marketing.
Gary Vaynerchuk is the new Jesus. Make sure to follow him on all kinds of social media. We recommend to follow him on YouTube.
The Alchemist - Paolo Coelho
The surprising one in this list. But every marketing or event manager should work on his spiritual and emotional intelligence. This book is important for your life in general. It will teach you about how to cope with change. About reading the signs in your life. These signs will help you make the right choices and will guide you through the whole process of leaving your safe house. It is easy to read and it will change your life.
Start With Why - Simon Sinek
How do you explain that some brands outperform others? Apple and Martin Luther King are used as an example. Why are they different and why do they have such a success? Inspiring brands and great leaders think, act and communicate the exact same way. The Golden Circle starts with why, goes to how and ends with what. "Why" is your belief. Why do you get out of bed in the morning? What inspires you?
A regular brand will start with what they sell, go to how and ends with why. Apple could have said : "this is our computer, they are beautifully designed and they are user friendly." Want to buy one?
But Apple chose to communicate like this: "everything we do, we believe in changing the status quo in the world"; "we do this by creating beautifully designed computers". Want to buy one?
Find the why of your brand and communicate it to your audience. Not only to your clients but also to your coworkers.
What are your favourite management books?
Of course, this asks for a dialogue. Please share us your thoughts via email or comments on social media.
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